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Mixed Reality Transforms Planning And Innovation: A Spotlight On Design

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Mixed reality presents an opportunity for designers to transform design processes and customer interactions by using digital, 3D holograms as a vehicle for creating and communicating their vision.

A Forrester Consulting study sought to identify pain points that mixed reality could address and how, evaluate the business processes and end users who can benefit most from mixed reality, and understand key considerations for implementation.  The study came away with the following key findings:

  • Design firms are investing in product innovation and deepening customer relationships.
  • Planning and product development are top MR opportunities in design.
  • Design firms expect MR to help accelerate learning, drive productivity, and enhance customer interactions.

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